Tiwalola Adebayo is a globally recognised and qualified life coach, international speaker, positive psychology specialist, author, podcast host and founder of Confident and Killing It.
How did you come to be doing the job you are doing today?
I started Confident and Killing It because I noticed there was a generational cycle of low self-esteem in women and girls. As a teenager, I struggled with negative thinking and comparison, and I definitely wasn’t the only one. One day, through divine intervention, I started my own journey of building confidence and clarity, and when I began sharing that with others, the impact was undeniable. What began as a passion project grew into a global movement and media organisation, with books, coaching, podcasts and community all helping people unlock their power and show up fully in life and work.
“What began as a passion project grew into a global movement and media organisation… helping people unlock their power…”
What is the highlight of your working week?
Getting messages from people about taking bold steps after engaging with my work. Whether it’s a woman finally speaking up in a meeting or someone telling me my talk gave them the courage to quit their job and start their own business, I always feel so grateful for the opportunity to have that impact. It’s the magic I work for.
What surprised you when you first started your job?
How many people are silently struggling with confidence, regardless of how accomplished they are. I thought imposter syndrome only happened to people at the start of their careers, but it’s everywhere, from interns to CEOs.
If you could offer a piece of advice to your 18-year-old self, what would it be?
You matter simply because you exist. Your worth doesn’t come from your grades or what other people think of you. You are good enough just as you are, so be kind and patient with yourself. Everything is working out for you. Trust God and trust the timing of your life.
How do you switch off from work?
Long walks in the park listening to gospel music, pilates, dancing to Beyoncé and being very intentional with rest days. I’ve learnt to protect my peace just as fiercely as I chase my purpose.
If you had a superpower, what would it be and how would you use it?
Ohh that’s hard… On the surface level, I’d want to teleport, so I could travel the world with the snap of my fingers and never have jet lag. On a deeper level, I’d love a superpower that eradicates world poverty.
This article is adapted from a feature first published in the summer 2025 issue of Edge.
