Insights

Play on – risk and leadership

Karolina Pelc spent years as a casino dealer before building and exiting a venture-backed technology company. Those croupier years taught her more about risk and decision-making than most business environments ever could

By Karolina Pelc
Image shows playing cards scattered over a gaming table. Two kings and a few number cards are face up
Leadership can sometimes be about taking risks, rather than playing it safe

Contrary to popular belief, the people who survive long term in casinos are not reckless gamblers; they are disciplined risk managers. There is a saying on the casino floor: “Don’t double down on a losing card.” In blackjack, doubling down means increasing your bet significantly after seeing your first cards. It is only mathematically sensible when the probability is strongly in your favour. If the dealer shows strength and your hand is weak, doubling down is just emotional decision-making disguised as bravery.

My time as a casino dealer taught me so much about behaviour and risk – and the most important lesson was this: not every risk is smart, and not every ‘safe’ decision is actually safe.

The illusion of security

The irony is that many executives today believe they are playing it safe when, actually, they are concentrating risk in one fragile place: one employer, one industry, one corporate identity. The better someone becomes inside a structure, the more terrifying it becomes to leave. Their confidence becomes tied to familiarity and predictability starts feeling like security.

But global markets no longer behave predictably enough for that strategy to hold. The careers that looked safest a decade ago are often the ones being disrupted fastest today, driven heavily by the rapid integration of artificial intelligence. Entire categories of knowledge work are being reshaped in real time. In an environment in which the metaphorical dealer’s hand is changing constantly, traditional credentials are no longer a safe bet. The leaders who thrive over the next decade will be those most psychologically adaptable to reinvention.

“The leaders who thrive over the next decade will be those most psychologically adaptable to reinvention”

Movement creates what overthinking can’t

That word – reinvention – has defined my life. When I left cruise ships to enter online gaming, I was convinced my experience gave me huge insight into player psychology. The corporate world disagreed. I sent close to 100 applications and received almost no responses. I ended up producing conferences for the oil and gas industry – a sector I knew absolutely nothing about – simply because survival mattered more than ego.

That period humbled me, but it taught me a fundamental truth: movement creates opportunities that overthinking never does.

My path wound from casinos to cruise ships, from gaming operations into marketing, and, eventually, from executive to founder, investor, author and speaker. None of those transitions looked rational while I was living them.

This is the foundation of what I call engineered serendipity. Serendipity describes accidental discoveries made while searching for something else entirely. You make your own luck by moving. The more rooms you enter, the more uncomfortable experiences you survive and the more willing you are to step into the fog before certainty appears, the more surface area you create for luck to strike. To the outside world, this looks like overnight luck. On the inside, it feels like an incredibly stressful exercise in intuition.

“Movement creates opportunities that overthinking never does”

Back yourself when the data is incomplete

True intuition isn’t a mystical gut feeling; it is highly accelerated pattern recognition. It is the creative sum of all your past experiences and subtle market observations, instantly colliding to make sense of a chaotic situation.

I had to trust that exact form of intuition during the most pivotal moment of building my business, BeyondPlay. Our flagship product was a highly innovative, multiplayer gaming platform. It was a beautiful piece of engineering, but it was brutally difficult to build and its revenue model was unproven. Deep down, looking at shifting market dynamics, my intuition was screaming that we needed to build a second product: a less flashy, but flawlessly executed community jackpot promotional tool.

When I proposed this pivot, the surrounding advice was a resounding “no”. Advisers warned that it would dilute our focus, upset an exhausted engineering team and cut our financial runway in half. On paper, their logic was flawless. But my intuition, built from years of watching player behaviour at 3am on casino floors, told me otherwise.

I chose to back myself. We built the jackpot tool. It looked like madness at the time, but that product became the ultimate catalyst for our business. It didn’t dilute our value; it defined it. That tool became the main trigger for our acquisition talks and the ultimate completion of our multimillion dollar exit in less than three years.

“It looked like madness at the time, but that product became the ultimate catalyst for our business”

Reframe the fear

It is easy to sit here now, on the other side of an exit, and say, “take risks; jump in; leap at opportunities”. But I know how empty those words sound when you are standing on the edge, completely paralysed by fear.

Behavioural science shows that we are naturally wired to fear losing what we have twice as intensely as we desire winning what we don’t. When we face profound uncertainty, our minds automatically default to the worst-case scenario: “What if I fall? What if I lose my status? What if I ruin my stability?”

To break that paralysis, you need to deliberately disrupt the script. The next time fear locks you in place, force yourself to ask the mirroring question: “What if you fly?”

“To break that paralysis, you need to deliberately disrupt the script. The next time fear locks you in place, force yourself to ask the mirroring question: ‘What if you fly?'”

Risk v reward

What if staying in that ‘safe’ job is actually the most dangerous thing you could do to your potential? The leaders who will thrive over the next decade are not the ones who eliminate risk, nor are they waiting for a guarantee of safety. They are the ones who look at the table, read the changing hands of the market, accept the fear of falling, and choose to make their play anyway. After all, our job as leaders is to calculate the metrics, respect the maths and make the disciplined play.

I have to admit, though – on the very rare occasions I sit down at a blackjack table purely for fun these days – I’ve been known to occasionally double down on a hard six against a dealer’s ace. It absolutely upsets the mathematics, completely infuriates the entire table, and defies every single piece of advice I’ve written above. But, sometimes, when the pressure is off and you’re just enjoying the game, you have to break your own rules — just to remind yourself what it feels like to dare.

Karolina Pelc is an international businesswoman who founded a multimillion-pound business with the fastest exit in her industry. She was named a LinkedIn Top Startup Development Voice and a Top 40 Under 40 Emerging Leader in Gaming. She is the author of Her Play: Make Your Own Luck, a memoir that breaks down the decisions, risks and patterns that let her build her own luck.